1. For International Manufacturers 

Market Entry Strategy


  1. Market Preparation (Legal regulations, market scope, client education)

  2. Product validation: feedback from key industry contacts in all relevant classes of trade

  3. Retail Audit of competition

  4. SWOT analysis

  5. “Go/No Go” decision before allocating serious resources


New Business Development


  1. Importer/Distributor matchmaking

  2. Distributor training/retraining on your products

  3. New product presentations to key accounts

  4. Monthly “progress report” meetings with your distributors

  5. Seek out new opportunities based on market intelligence

  6. Your “eyes and ears” in the market


“Light” PR/Communications


  1. Adapt your communications strategy to regional target market

  2. Attend industry events to keep your company top of mind

  3. Create and diffuse press releases to regional print and online media

  4. Other services as requested


Trade Marketing/Event Management


  1. In conjunction with leading trade show companies, we support or take the lead to make your products stand out.

  2. Design and implement stand-alone trade events such as focused seminars and workshops

Customised Solutions for Emerging Markets

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